True Fan Strategy

1,000 True Fan Strategy Explained

If you could get 1,000 fans to buy $100 worth of your stuff in a year, you would have $100,000.

So, if you can come up with $100 worth of merch and services to sell, we can show you how to make $100,000 a year. 


1,000 True Fan Action Plan | $180 per month

  • Manage up to 1,000 opt-in true fans
  • Manage up to 5,000 social fans (combined networks)
  • Includes two (2) 30-minute Actions* per month
  • Includes monthly database costs


3,000 True Fan Action Plan | $360 per month

  • Manage up to 3,000 opt-in true fans
  • Manage up to 15,000 social fans (combined networks)
  • Includes four (4) 30-minute Actions* per month
  • Includes monthly database cost



Actions are tasks conducted on your behalf by certified digital strategy professionals. Action Plans include 30-minute Actions you can assign to your strategist each month, including; 

  • Email Blasts
  • Fan Data Analysis
  • Tour Route Planning (turf cutting maps)
  • Fan Club Gateways (require emails or payment for access)
  • Social Currency
  • Leaderboards
  • Content Promotion
  • Fan Recruiting
  • Contests & Giveaways
  • Event Promotion
  • Special Content Releases

For projects with verified lists of 1,000 fans or more, we may help you raise money on a commission-basis through open API platforms like ...

  • Kickstarter
  • PledgeMusic
  • Patreon
  • BandZoogle
  • NationBuilder

All our projects make use of the powerful devices and some extra, automated Actions in our custom Toolkit.

All the data you collect is yours to keep. You can download a universal .csv file of all your information anytime.

We do not share or sell data without express written permission from all parties involved.


One-Time Setup | $1500

Database, email communications and social media monitoring setup on the NationBuilder platform includes

  • Theme/Graphics Adaptation
  • Logo Integration
  • Email / Contact List Import
  • Content Application
  • Staff Training
  • Datafuse
  • Public Automatch
  • FanScan
  • Social Currency
  • Leaderboard
  • Broadcaster


Required for first-time email list imports

AccurateAppend or a similar quality email list cleaner. MOST incoming email lists contain a surprisingly high number of bad/bouncing email addresses. Your email blasts are automatically shutdown when your bad email/bounce rate is over .05%, so it is important to clean up your list when you first get started. Here a great article by an associate entitled, "Don't suck at email deliverability" that explains all of this in common language.



Opt-in for the extra Texting Add-On feature in your NationBuilder account. This feature will allow you to recruit people via a "Text JOIN US to 2137986973" feature that costs between 2¢ and 5¢ per signup.

Text-in campaigns are an efficient way to recruit new supporters through event signage, vehicle graphics and social media.